Special Guest – Raj Smriti

Podcast EP06 Show Notes: Today we are going to meet our Special guest; Raj Smriti. Smriti is the founder of FolkTales In this episode, Smriti shares her story on how she got on this startup and what were her challenges. And she give very good advise on social media and networking in real world. Next […]

Podcast EP06

Show Notes:


    Today we are going to meet our Special guest; Raj Smriti.

    Smriti is the founder of FolkTales

    In this episode, Smriti shares her story on how she got on this startup and what were her challenges. And she give very good advise on social media and networking in real world.



Next Step:

The takeaways : Take that next step you want to make happen. Be it in your social life or the business life. Make things happen – do not wait for them to be handed over to you. If you have an idea and need a simple way to put it on paper as a business plan: Download the lean canvas business model. It’s just one simple page to hold the essence of your full business model.

And If you’re not sure about your idea and need professional help – we offer free 30-minute consultation for startups with our consultant – Ashish Pandey. Ashish specializes in helping startups attract more and more investors’ money. Find a time to talk with him here.

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The 5 Sins of Marketing You Should Avoid at All Costs

How do you get your new business from 0 to 100? The key to success is startup marketing. At the same time, too many businesses think that simply throwing money at the problem helps to raise brand exposure, and inevitably gets the right clients in the door. That’s far from the case. Marketing is an […]

  • How do you get your new business from 0 to 100? The key to success is startup marketing. At the same time, too many businesses think that simply throwing money at the problem helps to raise brand exposure, and inevitably gets the right clients in the door.

  • That’s far from the case. Marketing is an art, and one that needs to be planned as well as any other aspect of your business. Are you looking to avoid the mistakes that some of your startup competitors are making as we speak? If so, stay clear of these 5 mortal sins of marketing.

1) Marketing Without a Strategy

We’ve all been guilty of it: in the momentum of promoting a new business, it’s easy to jump right into developing ads and placing them on relevant channels. But in reality, marketing needs to be strategic in order to proceed.

Start with your business goals: what are you trying to achieve? Then, build measurable marketing metrics that your individual ads and content can accomplish, from website visits to lead conversions.

Consider your audience, and choose your channels strategically. Only then should you actually develop the content that will drive your marketing implementation.


2) Trying to Blanket the Market

The idea is tempting: for a new business, more coverage equals more awareness. But in reality, you probably don’t have the budget to take an approach similar to some of the largest brands in your industry.

Instead, startup marketing needs to be targeted in order to succeed. Analyze your audience, and place targeted ads in the channels they are most likely to frequent.

The same concept also applies to your content marketing efforts. Rather than looking to appeal to as broad of an audience as possible, develop niche content designed to get to the audience segment most likely to become your customers.


3) Pushing Too Much Promotional Content

Too many marketing novices, old school thinking still prevails: marketing needs to be promotional. But increasingly, that is no longer the case.

In reality, your audience is likely tired of banner and pop up ads. More than 60 percent of mobile devices in India now use ad blockers, a clear indication of their thought toward more traditional, promotional marketing efforts.

Instead, try a value adding approach. Develop ads and content that, once seen buy your audience, actually answer a question and solve a pain point. A value focused marketing approach will be much more likely to succeed in today’s digital environment.


4) Failure to Connect the Dots

Random acts of content creation are a surefire killer of any type of marketing momentum. An ad, blog post, or social media video that doesn’t fit into the rest of your brand presence will alienate, rather than attract your audience to your brand.

Instead, your entire marketing strategy needs to be consistent and build on each other. When an ad links to your website, the visual and textual message should remain the same for one, simple, successful message.

In other words, every one of your marketing efforts needs to play its part in connecting the goals to a larger, strategic framework.


5) No Adjustments Over Time

Finally, try to avoid falling into the set it and forget it mindset at all costs. To be successful, your marketing tactics need to be evaluated and adjusted regularly.

Audience preferences change on a dime. An ad that was successful last week may have overplayed its welcome, requiring a creative refresh.

To accomplish consistent marketing success, plan to regularly evaluate every message you put out on a regular basis, and according to the metrics established in the first step above. Then, make adjustments as needed to make sure your outreach remains as effective during the seventh month as it was during day one.

Succeeding in the art of marketing your business requires careful planning, strategic execution, and continuous evaluation. Avoid the 5 mortal marketing sins mentioned above, and you will be well on your way to growing your business and becoming a force to be reckoned with.



Over to you: have you been guilty of any of the above sins? How do you plan on stepping into the same pitfalls as countless other new businesses before you? Share your thoughts in the comments below, or contact us for more strategic advice on building a sustainable marketing strategy.

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Do You Think That You’re Cut Out For Running a Start-Up? Take This Quiz

Do you think that you’re cut out for running a start-up? That’s awesome. Starting a business can be your ticket to earning a steady income and leaving the corporate world for good. The trick is to map out your idea and then to secure different sources of capital so you can test it. But, first, […]

  • Do you think that you’re cut out for running a start-up? That’s awesome. Starting a business can be your ticket to earning a steady income and leaving the corporate world for good. The trick is to map out your idea and then to secure different sources of capital so you can test it. But, first, we want you to take this quiz that every would-be entrepreneur should:

1. Will you do whatever it takes to get the business off the ground?

We say this because business owners typically invest hundreds or thousands of hours during the start-up phase, and they aren’t collecting a paycheck. If you’re sure you can dig deep and make sacrifices, you might survive the first lean year of operations.


2. Are you tired of working for someone else?

If you hate going into your annual performance review meeting to hear how the boss has rated your work, we hear you. When you run a start-up, you’re the boss. You handle the hiring and firing and/or get assistance with this business function. You decide when to open and close the business and what products or services to offer.


3. Do you hate representing business values that don’t match your own?

Anyone who has worked for a business with different values than their own has had to bite his or her tongue multiple times. It could be when explaining a policy to a dissatisfied customer or when justifying a decision to your boss. When you own the company, you determine the business values and hire the people who will follow them.


4. Do you want to earn money on a par with your hard work?

If you work on an hourly or salary basis for a company where you never get to touch the revenue, it’s hard to feel motivated. The profits go into someone else’s pockets, and your value is limited to your salary. What’s more, most employers don’t give annual increases at a pace that matches rising living costs. You could begin developing an idea and then leave the corporate world once your business gets off the ground. This way you start forging a path towards financial independence without getting rid of your job as a source of stability.


5. Are your talents being wasted in your current job?

Sometimes, we take jobs because we need a salary and benefits. We must support our family, but we begin to stagnate when the organization ceases to challenge us and develop our talents. We want you to find a new sense of purpose as a new business owner.


6. Do people like working for you even if you aren’t the top dog?

If you find it easy to build relationships with people and motivate them to complete tasks for the benefit of the organization, owning a business could be your vocation. It’s a question of when to begin.


7. Are you ready to change careers?

Few management positions provide enough flexibility for managers to feel as though they’re running their own company. You could feel this way as the general manager of a restaurant or a regional manager of a chain of stores. To some degree, however, you are limited by the corporate office’s policies and directives. What would you do if you started a chain of your own stores? Entrepreneurship offers 100% flexibility. As a start-up business owner, you’ll create and enforce business practices your way unless you take on partners in the firm.


We want you to realize the dream of business ownership so that you can test a new idea on the market. How much longer can you stand working for your present boss? Do you really want to change companies again? We help you start a company in ways that makes sense. For details, please contact us today.


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