Why People Buy? What key factors determine they would do business with you?

Podcast EP07 Show Notes: Today I have Startup Consultant Ashish Pandey with me on the show. And we are talking about “Why people buy” – what makes them buy from a certain brand and how you can use these insights to boost your sales. Next Step: Trust & User expereince is what makes people buy […]

Podcast EP07

Show Notes:


    Today I have Startup Consultant Ashish Pandey with me on the show. And we are talking about “Why people buy” – what makes them buy from a certain brand and how you can use these insights to boost your sales.



Next Step:

Trust & User expereince is what makes people buy a product or service. If you’re struggling in your business to grow sales then it might be you have problems in these two areas. Ashish is an expert on these matters. You can book a free 1on1 consulting session with him. In which he will take you through a series of questions to find out the problem and give you the right path & plan you need to follow for the success. You can find a time to talk with him here.

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Let’s catch the Thief that is stealing your success

Podcast EP05 Show Notes: Today, I’ll be focusing on a very serious problem that affects many entrepreneurs. Especially those entrepreneurs who are trying to raise capital. I have received a lot of emails on this issue and I think it’s time to settle it once and for all. Tune into the show to find out. […]

Podcast EP05

Show Notes:


    Today, I’ll be focusing on a very serious problem that affects many entrepreneurs. Especially those entrepreneurs who are trying to raise capital. I have received a lot of emails on this issue and I think it’s time to settle it once and for all.

    Tune into the show to find out.



Next Step:

Have some thoughts or any topic you would like me to cover in future episodes – drop them in comments. And Don’t forget to share what you found useful!

If you’re struggling to raise capital for your business or have no idea on how to approach investors for funding – then book a strategy session with Ashish Pandey – He is startup consultant at W3bMinds. His specialty is to help startups and businesses attract more and more customers money in their business and that is one thing that investors focus on and want to see happening in your business before they put their money on you. So go ahed and book your 30 mins 1on1 meeting with Ashish to Rock your Business.

And Last Follow us on Twitter & Facebook for more tips.

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The Ultimate Cheat Sheet On Startup!

Starting a new business venture is exciting, scary, all that and more. Right? The journey of a thousand miles starts with a single step, they say. But what should that first step be? Here, we’re going to give you a quick cheat sheet, map out that first step – and the next one, and the […]

  • Starting a new business venture is exciting, scary, all that and more. Right? The journey of a thousand miles starts with a single step, they say. But what should that first step be?

  • Here, we’re going to give you a quick cheat sheet, map out that first step – and the next one, and the one after that.

  • The Idea. It all starts with the idea (or ideas.) What made you decide to start your own business today? Get those ideas down on paper. We strongly suggest starting with a lean canvas, a simple one-page plan that lets you see everything in a glance, weighing the costs and benefits together with the possibilities. Once you’ve decided what you want to do, don’t forget to apply for any relevant trademarks and copyrights.

  • Market Research. Even the greatest product in the world needs an audience, and you need to know where it will fit in the current marketplace. What need – or want – will your idea satisfy? How are similar products faring? Who is buying them? What are the demographics related to your product – and how will that shape its overall design? Before you begin that first design phase, you should have a clear picture in mind.

  • Customer Engagement. Don’t forget to ask potential customers what they think of your great idea. Even if your potential customers are members of your local community, ask what they think, ask what ways your idea is great – or not – and could be better – or not. If you don’t want to give too much away, you can still be subtle about it. Quietly query the potential marketplace and/or quietly observe relevant conversations, taking careful note of what people say they really want. Ultimately, however, the choice is up to you. People don’t always know – or say – what they really want, after all.

  • Prototypes & Product Design. At some point, you will need to get serious about the idea. That means moving from an abstract concept to a functional product. At minimum, a prototype should perform all of the basic functions of the final product. It gives you a chance to work through design realities, explore materials and costs, and finally to show others what your idea will look like when it becomes reality.

  • Getting the Team Together. Once you have your idea fleshed out and ready to go – or perhaps even sooner if you’re doing this all as a team, it’s time to think about who is going to partner with you all the way. Choose these people carefully, based on relevant expertise, yes, but also on shared vision. Even if you are a one-man show, consider networking as a way to find emotional support and business savvy. No one should go this road alone – and sooner or later you definitely won’t be.

  • Investors and Where to Find Them. Getting investors can feel like a Catch-22 situation. Investors, it may seem, only want to invest in successful businesses who therefore don’t really need money. That is not necessarily true. If you have vision and commitment, especially as seen in hard work and personal investment and a sound business model, you might be surprised. That said, people aren’t going to come to you with money – and they (probably) aren’t going to offer money to a vague idea no matter how hard you ask.

  • Try. Try Again. Last but not least, setbacks will come. There will be moments when that great idea doesn’t look so great, when that supplier lets you down, when that investor walks away shaking their head. The secret to success is not to give up. If you’ve done your research, if you’re sure your idea will fit a niche, don’t let momentary setbacks get you down. These things will happen. You can depend on it. You can also depend on your research and your idea that lets you know sooner or later you will get this product out there – and people will buy it.

All of this can seem daunting, we know. Good news: you aren’t in this alone. Wherever you are in the development of your business plan, whether you’re just getting or started or you’ve hit an inevitable snag, you need the right business partners to help see you through from concept to market – and beyond. contact us today, and let W3 Business Minds help with your startup!

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How to Use Conversion Content to Turn Site Visitors into Qualified Leads

If you own a small business, trying to boost sales of your products using content marketing, you know it can be hard to get traction. You spend a lot of time (and money) struggling to generate leads with the content you create, but aren’t seeing the results you’re hoping for. Fortunately, there’s a simple formula […]

  • If you own a small business, trying to boost sales of your products using content marketing, you know it can be hard to get traction. You spend a lot of time (and money) struggling to generate leads with the content you create, but aren’t seeing the results you’re hoping for. Fortunately, there’s a simple formula to increase leads using content.

Consumers Want Content

According to a Hubspot survey, consumers on average will read between 3 and 5 pieces of content before they’ll speak with a sales representative. Said differently, offering valuable, relevant and informative content is critical to the buying process. Unfortunately, most marketers, including those who allocate substantial resources to content marketing, don’t know if their content marketing efforts lead to increased sales, and many don’t even have a formal plan for their content marketing campaigns.


In that same survey, B2B marketers report allocating almost 30% of their total marketing budget to content marketing, but more than half say they don’t know what content marketing success would look like. Only 30% felt their content marketing efforts were effective, and only 32% have a documented content marketing strategy.



Translation: Most Marketers Don’t Understand Why They Push Content

This isn’t to say that marketers are flying completely blind—certainly most are careful to link their content to specific marketing objectives, and many create buyer personas and target content to different market segments. What most don’t do is tie their content to specific stages of the buyer journey, from prospect to lead to qualified lead and, finally, to buying customer.



What Is Conversion Content And Why Do You Need It?

The goal of conversion content is to convert a window shopper into a buying customer—in other words, a visitor to your website into a qualified lead, actively considering buying your products or services. Certainly, not all conversion content appears on your website—some will appear in social media posts, for example, that link back to your site.


But once someone is on your site—whether what got them there is organic search results or sponsored adds or social media posts—you need to create a conversion path that moves site visitors from prospects to qualified leads. The first step on the path is a content offer, one sufficiently engaging that site visitors will click on a call to action to get it. That takes them to a customized landing page where you ask them to complete a form in exchange for the content. You then allow them to download the content.



How Conversion Content Is Crafted

Earlier you read that there’s a simple formula to generate qualified leads with your content. Here’s that formula, in 4 critical steps:

  • Create Your Content Offer: The content you choose must be appealing to the market segment you’re trying to convert—for example, if your goal is to sell accounting software to small business owners, you might choose a blog about new tax deductions for small businesses. Your content could be a white paper, case study, video, or eBook. In some cases, that content will already exist. At other times, you’ll need to brainstorm new content ideas. The bottom line is that however your content is created, it must be sufficiently engaging to make prospective customers want it.

  • Create an Action-Oriented Call to Action: The words you use in your call to action should be action-oriented and attention-grabbing, include keywords which match what’s in your content, and appealing enough that site visitors will want to click on it. For example, the seller of accounting software might have a call to action like, Read Our Blog to Get the 5 Small Business Tax Deductions You Don’t Even Know About.

  • Create a Customized Landing Page: The sole purpose of the landing page is to collect visitors’ contact information by persuading them to fill out a form. The landing page should be customized to a specific market segment (or buyer persona) as well as to where prospects are in the buying cycle.

  • Create the Form Which Gates Your Content: If you’re new to creating forms, you can get help from online forms tools resources. Using these tools, select your form. Choose fields for your form—in general, limit the number of fields to a maximum of 4 or 5 (prospects are reluctant to fill out excessively long forms), including first name, last name and email address.


Conclusion: It’s a Win-Win

In creating conversion content and an effective conversion path, you’ve demonstrated the reason inbound marketing is so effective—you’ve pulled customers to you by giving them something they want and need—and everyone’s a winner. Visitors to your website get information that helps them in their businesses, and you get the contact information you need to continue the conversation and move the buying process one step further. In the process, you establish trust and authority.

You need to ensure that your website is helping you achieve all of your business goals, from generating qualified leads to nurturing those leads to closing sales. To learn more about the ways we can improve your sales process and make your website work for you, contact us today.

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The 5 Sins of Marketing You Should Avoid at All Costs

How do you get your new business from 0 to 100? The key to success is startup marketing. At the same time, too many businesses think that simply throwing money at the problem helps to raise brand exposure, and inevitably gets the right clients in the door. That’s far from the case. Marketing is an […]

  • How do you get your new business from 0 to 100? The key to success is startup marketing. At the same time, too many businesses think that simply throwing money at the problem helps to raise brand exposure, and inevitably gets the right clients in the door.

  • That’s far from the case. Marketing is an art, and one that needs to be planned as well as any other aspect of your business. Are you looking to avoid the mistakes that some of your startup competitors are making as we speak? If so, stay clear of these 5 mortal sins of marketing.

1) Marketing Without a Strategy

We’ve all been guilty of it: in the momentum of promoting a new business, it’s easy to jump right into developing ads and placing them on relevant channels. But in reality, marketing needs to be strategic in order to proceed.

Start with your business goals: what are you trying to achieve? Then, build measurable marketing metrics that your individual ads and content can accomplish, from website visits to lead conversions.

Consider your audience, and choose your channels strategically. Only then should you actually develop the content that will drive your marketing implementation.


2) Trying to Blanket the Market

The idea is tempting: for a new business, more coverage equals more awareness. But in reality, you probably don’t have the budget to take an approach similar to some of the largest brands in your industry.

Instead, startup marketing needs to be targeted in order to succeed. Analyze your audience, and place targeted ads in the channels they are most likely to frequent.

The same concept also applies to your content marketing efforts. Rather than looking to appeal to as broad of an audience as possible, develop niche content designed to get to the audience segment most likely to become your customers.


3) Pushing Too Much Promotional Content

Too many marketing novices, old school thinking still prevails: marketing needs to be promotional. But increasingly, that is no longer the case.

In reality, your audience is likely tired of banner and pop up ads. More than 60 percent of mobile devices in India now use ad blockers, a clear indication of their thought toward more traditional, promotional marketing efforts.

Instead, try a value adding approach. Develop ads and content that, once seen buy your audience, actually answer a question and solve a pain point. A value focused marketing approach will be much more likely to succeed in today’s digital environment.


4) Failure to Connect the Dots

Random acts of content creation are a surefire killer of any type of marketing momentum. An ad, blog post, or social media video that doesn’t fit into the rest of your brand presence will alienate, rather than attract your audience to your brand.

Instead, your entire marketing strategy needs to be consistent and build on each other. When an ad links to your website, the visual and textual message should remain the same for one, simple, successful message.

In other words, every one of your marketing efforts needs to play its part in connecting the goals to a larger, strategic framework.


5) No Adjustments Over Time

Finally, try to avoid falling into the set it and forget it mindset at all costs. To be successful, your marketing tactics need to be evaluated and adjusted regularly.

Audience preferences change on a dime. An ad that was successful last week may have overplayed its welcome, requiring a creative refresh.

To accomplish consistent marketing success, plan to regularly evaluate every message you put out on a regular basis, and according to the metrics established in the first step above. Then, make adjustments as needed to make sure your outreach remains as effective during the seventh month as it was during day one.

Succeeding in the art of marketing your business requires careful planning, strategic execution, and continuous evaluation. Avoid the 5 mortal marketing sins mentioned above, and you will be well on your way to growing your business and becoming a force to be reckoned with.



Over to you: have you been guilty of any of the above sins? How do you plan on stepping into the same pitfalls as countless other new businesses before you? Share your thoughts in the comments below, or contact us for more strategic advice on building a sustainable marketing strategy.

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4 Strategies That will get you Success with Interruption Marketing

Answer these questions honestly:How do you feel about telemarketers? What about promotional emails? On a scale of 1 to 10, how would you rate most television commercials? If you’re like most consumers, you not only said, “don’t like ‘em” — you might have even gotten mad. Telemarketers are the bane of our existence, right? That’s […]

  • Answer these questions honestly:

    How do you feel about telemarketers? What about promotional emails? On a scale of 1 to 10, how would you rate most television commercials?

  • If you’re like most consumers, you not only said, “don’t like ‘em” — you might have even gotten mad. Telemarketers are the bane of our existence, right? That’s why more than 45% mobile users in India have registered on a “do not call” list. And most people now fast forward through TV ads. What about promotional emails? Well, no one likes their inbox cluttered with ads for products they don’t care about and don’t want.

So, Why are there still telemarketers and promotional emails, and TV Ads?

The simple answer is that they still work. According to John Pritchett writing about telemarketing for LinkedIn, for example, “Done properly, picking up the telephone is still one of the most effective tools for lead generation and demand creation.” And, although many consumers find a way around television spots, many others still watch them, and still make purchases based on their content.

As for promotional emails, even Hubspot (the leader of inbound marketing) agrees they’re indispensable to a comprehensive marketing strategy, and that consumers respond to them—for example, 66% of consumers report that they’ve bought products based on an email marketing message.


When Is It OK to Interrupt Someone?

People don’t like it when you interrupt them, right?

Well, it depends. If you’re telling a friend that you’re about to pay 15 Lakhs for a new car and he interrupts with, “Wait — I know a dealer who’ll give you that car for 13 Lakhs” — will you get mad, or will you thank him?

Interruptions are OK when they help people, give them smart advice or steer them in the right direction.


What Is Interruption Marketing?

Interruption marketing gets its name from the fact that it interrupts whatever someone is currently doing to grab his attention. Tech Target defines interruption marketing this way:
“Interrupt marketing, sometimes referred to as interruption marketing, is the traditional model of product promotion, in which people have to stop what they’re doing to pay attention to the marketing message or deal with it in some other way.”
Examples of interruption marketing include telemarketing calls, mail campaigns, email campaigns, television and radio ads, interstitial and transitional online ads, and “preroll ads” that play before video content. Whether or not these traditional marketing strategies work for your business depends on how you deploy them.

So what’s the Secret?

The trick to successfully deploying interruption marketing is to understand the fine line that separates curiosity and nuisance. If a telemarketer calls with a pitch on refinancing your mortgage, you’re annoyed — unless you happen to be thinking about refinancing your mortgage, in which case you might want to know more. A promotional email for landscaping services is a nuisance for many consumers — except those who are searching for top landscaping services.

Said differently, the secret to successful interruption marketing is understand your audience — what they want and how they want you to communicate with them.

Here are 4 strategies to make interruption marketing work for your business:


  • 1. Target the right people: when you send a product email to a prospective customer who has zero interest in that product, you don’t just lose that sale—you also create mistrust. That customer probably won’t pay attention to subsequent promotional emails, even when they’re about products he does want. You need to segment your email list based on who your customers are, what they want, and where they are in the buying cycle.

  • 2. Don’t make customers jump through a lot of hoops: whatever your call to action is, you need to make it easy as possible for customers to do. If you send an email with a link to an online form on your website, don’t ask for too much information, especially if it’s a new customer. Put yourself in your customer’s shoes—how much action would be too much for you to take?

  • 3. Appeal to their pain points: consumers are motivated to buy products and services that help them solve problems. You need to clearly understand what that problem is, how your product solves it, and how to most persuasively make that case to prospects. Generally, that means stating the problem upfront (it’s good to do this in the form of a question, as in, “Are you still trying to get rid of that annoying belly fat?”) to pique curiosity, then answering the question with your solution to the problem.

  • 4. Ask for their permission: you can’t bully people into buying your products — when you push hard, the natural tendency is for them to push back. You can make your statement of a given consumer problem as straightforwardly as you want, but you still need to ask for permission to make your case. If what you want, for example, is someone’s contact information, offer them something they want (like a discount or useful content) as an incentive. And, when it comes to emails, always (ALWAYS) be sure recipients have opted in, and always give them an opportunity to unsubscribe.
 

Conclusion

To drive sales and grow your business, you need to identify the weaknesses in your sales process — whether it’s generating leads or closing sales — and then craft a strategy to eliminate it. That means understanding your audience and leveraging the right technology to put your plan into action. To learn more about the ways our technology services can help you achieve your business goals, contact us today.

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Why your business needs a technical co-founder…and where to find one?

It takes both vision and know-how for your business to succeed. You’ve got the vision. Perhaps you have the start of a team. But in this era of technology, you must also have the technical know-how to get the job done. Don’t overlook that critical component. It’s really not possible to overestimate a technical co-founder’s […]

It takes both vision and know-how for your business to succeed. You’ve got the vision. Perhaps you have the start of a team. But in this era of technology, you must also have the technical know-how to get the job done. Don’t overlook that critical component. It’s really not possible to overestimate a technical co-founder’s importance.

Forming a team that includes a variety of experiences, skills and outlooks can offer your business a better chance at survival. Combining different strengths to achieve your business goal will enhance your success potential.

What to look for:
Your technical co-founder needs to bring a variety of abilities to the table. As you consider what you need for that position, keep these qualities in mind:

  • 1) A record of success
    Don’t take someone’s word for it, let their record speak. Never hesitate to inquire into past work experiences and successes. How do their former team members regard them?

  • 2) Enthusiasm
    Attitude is harder to quantify, but a motivated and enthusiastic presence is critical in your technical co-founder. Look behind the data. Use your intuition. What feeling comes through? Look for a technical partner who enjoys what they do and does it with passion.

  • 3) A feel for both technology and business
    Does your co-founder understand conversion content? Have they mastered exceptional branding? Do they realize how important it is to automate your business process and, just as important: do they know how to do that?

  • 4) Expertise in the fields you need
    You know what you know, and you need to know what you need. Be sure that a potential technical co-founder has the skills your business needs, be it coding skill, design skill, skill in SEO, whatever is relevant to your domain. Do they know how to produce revenue-generating results?

  • 5) Organized
    Knowledge is only part of the equation; production is an equally important component. Ensure that your technical co-founder has organizational ability. Using an effective workflow is key to successful technical production. Businesslike technology is just as important as well as businesslike production. Can your co-founder use the Lean Canvas approach to allow the flexibility your future requires?

  • 6) Balances listening with leadership
    You want a technical co-founder who’s a team player. They need to know and share your vision. And, they need share their expertise easily and naturally. Can your potential partner offer a profitable vision for the future? Do you feel comfortable enough with them to trust their experience?

Where to Find a Technical Co-founder

One model for technical co-founder is to recruit an individual. This process is similar to the process of choosing a life partner or spouse. You may choose to indirectly recruit your co-founder by working your networking system. Attending events geared to entrepreneurship, weekends like “Startup Weekend” for example, or others like them can expose you to technical talents.

Another model that’s worked successfully for many business startups is to partner with an established technology firm. Choosing this route gives you flexibility and the advantage of “hiring” a team as a technical co-founder. Until or unless you find “the one” person to whom you feel a complete and unequivocal commitment as co-founder, working with a technology firm is an investment in your business that can pay dividends in ongoing success.

Consider Us!

If you still have not found your technical co-founder, contact us. We would love to hear your idea and potentially fill that vacant seat on your team. Our work produces results, turning your idea into a lean, mean, well-oiled business machine. We invite you to examine our portfolio page and see how we’ve affected results in business after business throughout our history.

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10 Common Mistakes New Businesses Make

Mistakes are an inevitable part of life; as the saying goes, “We are only human.” But just like in personal aspects of your life, recognizing where things are going wrong in your business affairs and learning from them so you can avoid them in the future is a surefire way to reach success. Don’t disable […]

Mistakes are an inevitable part of life; as the saying goes, “We are only human.” But just like in personal aspects of your life, recognizing where things are going wrong in your business affairs and learning from them so you can avoid them in the future is a surefire way to reach success. Don’t disable your full potential. Check out these 10 common mistakes new businesses make.

  • 1.) Underestimating the Competition: Your products and services bring new, exciting options to the table for customers, but there will always be someone else out there in the same line of work dishing out bright ideas to attract your target audience, and your customers always have the choice to walk away.

  • 2.) Thinking You’ll Get Rich Fast: Overnight success is nothing more than a toxic dream you shouldn’t aim for. With hard work and dedication, the money will roll in but it’s essential your business has time to grow. Thinking otherwise will leave you discouraged and risk you giving up before you see progress.

  • 3.) Not Balancing Business and Personal Life: Being all business all the time is more likely to leave you burnt out and put your personal life at a complete stop than increase production and sales. It’s important to establish a schedule that keeps a healthy balance between both worlds.

  • 4.) Lacking in Leadership Skills: Successful companies have strong leaders running the show, so being a weak leader just won’t cut it. Set inspiration for your team, communicate clearly and consistently, and don’t be afraid to engage in leadership courses if necessary.

  • 5.) Opting for the Wrong Financing: Needing funds for multiple aspects might be essential, but you always want to look into details before settling with an investor or lender because if you don’t, your goal to get your business ahead could wind up burdening your company with debt and high interest rates.

  • 6.) Misunderstanding the Market: Every brilliant growth strategy revolves around knowing the ins and outs of your market from who your competitors are to what customers want. You don’t want to run with assumptions so be sure to research your market.

  • 7.) Not Establishing a Purpose: If your only reason for business is to make money, both your customers and employees will see through that. To gain and retain loyal customers and employees, you must clarify the importance behind what you do and make them feel a part of that greater purpose.

  • 8.) Not Recognizing Strengths and Weaknesses: As skilled and professional as you are, perfection is impossible. Knowing your strengths will enable you to hone into them and use them to their full advantage, but recognizing your weaknesses is just as crucial to your success factor. Acknowledging the weak points will allow you to bring on team members who excel in the areas you don’t.

  • 9.) Cutting Prices: You can find one of the biggest mistakes startup businesses make right on their price tags. They assume the lower the price, the more sales they’ll close but in reality customers see things as “you get what you pay for.” So they’re more likely to pay higher prices for high quality items.

  • 10.) Winging it Instead of Having a Business Plan: Finally, a successful business won’t thrive on a go-with-the-flow approach. You don’t want to attract employees that aren’t qualified for the job, customers who aren’t in your target audience, and run a company without setting any goals. Strategic planning is vital for business growth, so always have a clear plan of what you’re aiming for and what direction you want to steer your business in.
By acknowledging where most startups go wrong, you can save yourself from following their mistakes or take the proper steps to correcting your own. For more ways to gain startup success, visit our blog!

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10 Crucial Errors to Avoid for Startup Businesses

1. Not having a Solid Business Plan – It’s true that many startups don’t even end up following through on their original plan, but having a business plan in place at least gives you a sense of direction and focus. With plenty of distractions abounding, it’s essential to have a solid set of objectives to […]

  • 1. Not having a Solid Business Plan – It’s true that many startups don’t even end up following through on their original plan, but having a business plan in place at least gives you a sense of direction and focus. With plenty of distractions abounding, it’s essential to have a solid set of objectives to build on and tweak as inevitable changes come into play. build on and tweak as inevitable changes come into play.

  • 2. Not Paying for Expertise – You can’t possibly do everything. Not only do you not have the time, but in some departments you lack the experience or the knowhow to pull it off. Admit to yourself that some tasks are better left to a pro and hire one.

  • 3. Not Listening to Customers – How well do you know your demographic? Invest the time to find out who they are and why they are buying your product or service. Concentrate your focus on these reasons and market accordingly.

  • 4. Not Preparing Loved Ones for the Impending Madness – Have you made your family and friends aware yet that they will have to share you with your new venture? Letting them know ahead of time will not only decrease their resentment, but also benefit you in the form of their love and support. A happy you will make better decisions in the long run.

  • 5. Overspending – New startups are typically on a tight budget. Carefully evaluate your needs vs your wants and try to stick to the absolute essentials while you’re still in the startup phase.

  • 6. Underspending – See #2!

  • 7. Launching too Soon or too Slow – There’s a delicate balance here. Launch too early and you may not be fully set up to handle the rapid growth that could ensue. Launch too late and you risk a competitor stepping in to cover your market. Staying organized, methodical and aware will help get your launch timing just right.

  • 8. Entertaining too Many Opinions – They’ve all heard you’re starting a new business and everyone thinks they alone hold the answers to your success. Be deeply discriminating of whose advice you take to heart.

  • 9. Arrogance – Not a trait of a true leader. Stay humble and focused on building a meaningful product, business or service.

  • 10. Avoiding New Technology – Embracing the new technology of today is essential to a successful startup business. Hire a company such as W3 Business Minds to set you up with new technology that matches your needs and helps bring your ideas to life.
Contact us for more information on how we can be an asset to your new startup business.

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