How to charge what you’re worth?

Podcast EP02 Show Notes: Have you ever wondered how to set your prices? How do you raise your prices to increase your profits without putting your customers off? This episode will explain to you how you should be setting your pricing and how to ensure your customers will be happy. A lot of people drop […]

Podcast EP02

Show Notes:


    Have you ever wondered how to set your prices? How do you raise your prices to increase your profits without putting your customers off? This episode will explain to you how you should be setting your pricing and how to ensure your customers will be happy.

    A lot of people drop their prices because they feel their customers won’t be happy to pay. This is a huge mistake. You’ll end up with customers who don’t appreciate your product or service and you’ll struggle to make ends meet.

    This week, I’m talking about how to charge what you are worth. The thing is, no matter what price you set, someone will always be unhappy. Putting your prices down to appease customers won’t keep you comfortable, no matter what you may think.

    I used to think that pricing my services low would get me more customers. Actually, in the end, what happened was that I attracted the wrong people into my world. I learned that getting a ‘yes’ from the right person is more valuable than a ‘yes’ from many wrong people.



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Inbound Marketing – Perfect For People Who Hate Selling

Many business owners and marketing professionals have a secret that they usually keep to themselves: they actually hate selling. The fact is, not that many people are naturally good at sales. For the rest of us, it’s a necessary evil, something we only do when we think it’s essential for our livelihood. The good news […]

  • Many business owners and marketing professionals have a secret that they usually keep to themselves: they actually hate selling. The fact is, not that many people are naturally good at sales. For the rest of us, it’s a necessary evil, something we only do when we think it’s essential for our livelihood.


    The good news is that the traditional approach to sales is rapidly becoming obsolete. The current generation tends to dislike the sales approach. So what’s the alternative? Inbound marketing, when done the right way, is not about selling, at least not in the way most of us think about it. It’s more about providing useful information and guiding customers to find products that actually benefit them.

The Problems With Selling and Outbound Marketing

Selling has long been an essential business skill. It’s also the approach that’s closely associated with traditional outbound marketing strategies such as direct mail (better known as junk mail) TV, radio and print advertising. Certain online marketing tactics are also outbound. Banner ads, telemarketing, and unsolicited emails (aka spam) fall into this category. All of these marketing tactics involve an aggressive, heavy-handed approach. Younger people, in particular, dislike this type of advertising. One study found that 84 percent of millennials distrust traditional advertising. This is a wakeup call to everyone in the business world.

Some of the characteristics of traditional selling and outbound marketing include:


  • Broad, untargeted approach. The typical TV commercial, spam email or print ad is designed to reach a broad audience. There’s little or no customization, targeting, or segmenting.

  • One-way communication. Selling is mostly about the salesperson or ad telling the customer why he or she needs the product. Sophisticated sales people are trained to respond to common questions and objections but the focus is on persuasion rather than genuine two-way communication.

  • Costly and resource-intensive. Because of the broad approach, outbound marketing tactics require a large budget and lots of time. If you’re going to send out unsolicited direct mail or emails, you’ll have to send out a very large number of them. Traditional print and TV ads are very expensive.

  • Low response rate. Outbound marketing has always suffered from low response rates. This is only getting worse as younger audiences have less and less patience for this type of marketing. This makes the process even more costly and time-consuming.

Inbound Marketing: an Alternative to Traditional Selling

For business owners and marketing professionals who don’t like selling, inbound marketing is a viable alternative. Happily, this is also the approach that your customers increasingly prefer. Inbound marketing reverses the typical qualities of selling.


  • Highly targeted. With inbound marketing, you tailor your message to a laser-targeted audience. Ideally, you segment your audience into as many groups as possible by criteria such as gender, age, geography, interests, and buying history. The point is that you’re not trying to reach everyone; only people who can truly benefit from your product or service.

  • An educational approach. Rather than simply listing the features and benefits of your product, you strive to educate your audience. That’s why content marketing, whether with articles, blog posts, videos, or other content, is such a strong component of inbound. The best content isn’t directly selling but rather informing.

  • Interactive. Whereas traditional selling is mostly about telling people why your product is so great, the inbound approach invites communication. You interact with customers via email, social media, webinars, your blog, and other platforms.

  • Economical. An added benefit of inbound marketing tactics is that they’re cheaper to implement than outbound methods. Since you’re targeting your message more precisely, you don’t have to broadcast it as widely. This approach also tends to give you a better ROI, further reducing your marketing costs.

With inbound marketing, you can put aside many of the qualities normally associated with selling. You can forget about cold-calling, spamming, and writing cheesy copy full of hype. With this more educational, targeted, and toned-down approach, you connect with your customers in a more straightforward manner. This is better for both you and your customers.

To find out how we can convert your business ideas into money-making machines, contact us.

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$10,000?! For a website? Is a website worth that much ?

“$10,000?! For a website?” You’re astonished at first glance. Why pay so much, if anything, for a website? There are so many free or cheap hosting sites that allow you to do it yourself. But, as the old adage goes, “you get what you pay for.” The Internet is a massive entity these days. People […]

“$10,000?! For a website?” You’re astonished at first glance. Why pay so much, if anything, for a website? There are so many free or cheap hosting sites that allow you to do it yourself. But, as the old adage goes, “you get what you pay for.”

  • The Internet is a massive entity these days. People simply don’t care about cheaply made websites when there’s so much great content they could be viewing. Think about the first impression you want to make on potential customers: that you look for the easy, cheap way out (which they’ll assume applies to your products and services as well as your website), or that you care about your business, put time and effort into it, and want it to succeed?

  • Every business decision is an investment. Spending around $10,000 can seem like a lot all at once, but think about the return you’ll make by educating, engaging, and entertaining your customers with your products and services.

Business websites are divided into two categories: brochure websites and sales person websites.

  • Brochure websites attempt to capture potential clients with their “amazing” designs, but lack useful content that actually sells your product or service to a customer. These are the sites you’ll get for $100; they look good, but they stink
  • Sales person websites are just as the name implies, an online sales person. They take all the visually appealing aspects of a brochure website, but throw in so much more. Regularly updated content, convenient information regarding the products and services you offer, and the generation of unbeatable search engine traffic. These are the websites that are a bit more pricey, but the return you’ll receive on your investment is exponential.

Always remember to have a strategy before you dive into a website. Plan out exactly what you want your website to achieve. More traffic? Higher customer retention? Increased conversion rates? A sales person website will help you to acquire all of these things and more. Your content is the most important thing, followed by the design. An “eye-popping” design will do no good if you don’t fill it with equally “eye-popping” content.

Don’t be afraid to spend some extra money on a website that will function better for you in the long run. In today’s digital age, it’s crucial for businesses to have an online persona, and the best way to do so is through a sales person website.

To see how you can achieve incredible web success for your business contact us today!

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