Launching your small business is a dream transformed to reality, but along with entrepreneurship comes the harsh realities of struggle from gaining leads, closing sales, and being on a tight budget. Not only do you need to establish loyal customers, but you need to save money in the process. One of the most affordable and effective marketing strategies of today revolves around your online presence as it puts your product in front of a larger audience and helps build your brand. If enhancing your online presence is something you have yet to engage in, here are four ways to start!

• 1.) Level Up Your Website

  Having an intriguing design, easy navigation, and layered landing pages are just the beginning of creating a website people want to come back to. A perfect way to keep customers interested includes going beyond the basics and keeping them in the loop by establishing a blog on your site and filling it with fresh, relevant content. Another essential feature is to include a call to action which invites customers to join an email list, where you’ll provide them with exclusive details on promotions and new releases.
  
  

• 2.) Leverage Social Media

  Looking at Facebook, Twitter, and other platforms, it’s hard not to notice how the world’s leading companies and organizations are dominating the social media world. With billions of people checking their news feeds daily, using social media platforms increases your business recognition and inbound traffic, creates better customer experiences as well as increases your search engine optimization.
  
  

• 3.) Engage in SEO

  Although your presence is existent, it’s easy to go unnoticed if you’re not taking advantage of filters and keywords. When creating content, use specific keywords that are relevant to your business in aspects such as headlines, taglines, hashtags, and throughout content as well as adding links to previous blog posts you’ve published. Also, most social media pages allow you to filter your content in a way so it specifically reaches out to your target audience. By engaging in these tactics, you increase your rank in search engines so when someone is looking for a business of your expertise, they’re more likely to find you before your competitors.
  
  

• 4.) Encourage Reviews

  Working in business, you know how important word-of-mouth marketing is. Online product and service reviews take this ageless tactic to the next level. Customers are more likely to buy a product based on someone else’s experience, so by prompting customers to leave reviews after making purchases, you enhance your business image.