brochure websites

$10,000?! For a website? Is a website worth that much ?

“$10,000?! For a website?” You’re astonished at first glance. Why pay so much, if anything, for a website? There are so many free or cheap hosting sites that allow you to do it yourself. But, as the old adage goes, “you get what you pay for.” The Internet is a massive entity these days. People […]

The Internet is a massive entity these days. People simply don’t care about cheaply made websites when there’s so much great content they could be viewing. Think about the first impression you want to make on potential customers: that you look for the easy, cheap way out (which they’ll assume applies to your products and services as well as your website), or that you care about your business, put time and effort into it, and want it to succeed?
Every business decision is an investment. Spending around $10,000 can seem like a lot all at once, but think about the return you’ll make by educating, engaging, and entertaining your customers with your products and services.

Business websites are divided into two categories: brochure websites and sales person websites.

Brochure websites attempt to capture potential clients with their “amazing” designs, but lack useful content that actually sells your product or service to a customer. These are the sites you’ll get for $100; they look good, but they stink
Sales person websites are just as the name implies, an online sales person. They take all the visually appealing aspects of a brochure website, but throw in so much more. Regularly updated content, convenient information regarding the products and services you offer, and the generation of unbeatable search engine traffic. These are the websites that are a bit more pricey, but the return you’ll receive on your investment is exponential.

Always remember to have a strategy before you dive into a website. Plan out exactly what you want your website to achieve. More traffic? Higher customer retention? Increased conversion rates? A sales person website will help you to acquire all of these things and more. Your content is the most important thing, followed by the design. An “eye-popping” design will do no good if you don’t fill it with equally “eye-popping” content.

Don’t be afraid to spend some extra money on a website that will function better for you in the long run. In today’s digital age, it’s crucial for businesses to have an online persona, and the best way to do so is through a sales person website.