The 5 Sins of Marketing to avoid for success

Podcast EP03 Show Notes: There are five mortal sins that you probably commit every day. Not with your friends. Not with your family. But with your marketing. Customers don’t react well when you commit these five sins. There are rules about what you need to do to reel them in, and breaking those rules can […]

Podcast EP03

Show Notes:


    There are five mortal sins that you probably commit every day. Not with your friends. Not with your family. But with your marketing.

    Customers don’t react well when you commit these five sins. There are rules about what you need to do to reel them in, and breaking those rules can easily lose you sales.

    When making these mistakes – like simply advertising, rather than marketing – you are costing your business money. Instead, you should be providing value to your customers and connecting with them on a deeper level.

    There are huge possibilities for connecting with your audience. You have a lot of tools at your disposal, like Facebook, YouTube, and email. But tools without a process are nothing. In this episode, I’m talking about how to create value in your marketing and avoid the sins that won’t net you any sales.

    I’ll tell you about the strategy you need in order to put your marketing into action. Then we’ll talk about developing your marketing to a new level.

    In fact, I go through all five sins and what you should do instead.

    Link : Buyers Journey



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4 Ways to Stop Burning Money in Ads but Still Get More Customers?

The eternal trick of marketing hits especially hard for startups and small businesses. How can you promote your business effectively, despite a limited budget? If you’re not careful, embracing advertising means little more than burning through your marketing budget without having much to show for. But that doesn’t have to be the case. In fact, […]

  • The eternal trick of marketing hits especially hard for startups and small businesses. How can you promote your business effectively, despite a limited budget?

  • If you’re not careful, embracing advertising means little more than burning through your marketing budget without having much to show for. But that doesn’t have to be the case. In fact, here are 4 ways you can stop burning your money in ads, and still increase your customer base.

1) Embrace Content Options

First things first: rather than spend money to push your message to an audience that simply might not care, draw in the users that matter to your content. That’s the philosophy behind content marketing, a concept that has built significant momentum in the past few years.

Global internet users are tired of outdated marketing tactics. They are installing ad blockers by the hundreds of millions, actively steering around the ads they encounter everywhere online. You may pay for that ad, but it never actually makes it in front of your audience.

Content marketing avoids that problem. If you can turn your website and online presence into a valuable resource for your audience, they will actively seek you out. Blog posts, whitepapers, webinars, and other content is effective in drawing your audience towards you.



2) Find the Free Alternatives

Not every marketing initiative you engage in actually impacts your budget. In fact, if you know where to look, you can actually promote your startup effectively while relying only on free tactics. Consider as examples:


  • Search engine optimization, achieved through a strategic design of your website. Your goal is to build the structure and content of your website specifically so that it appears near the top of search results for relevant keywords and phrases for your industry.

  • Organic social media marketing. Not to be confused with paid social media ads, the organic alternative means little more than building a business presence on a network relevant for your audience. Publish enough posts relevant to your audience, and your followers (and with it, brand exposure) will follow.

  • Email marketing. At some point in the sales funnel, you should seek to gather the contact information of interested members of your target audience. Now, you can nurture them through emails via one of multiple free tools available to increase their chance of customer conversion.

3) Limit Your Audience

Depending on your industry, relying exclusively on free and content-based marketing strategies may not be enough. In that case, you can still make sure that your advertising dollars are well spend. All you have to do is make sure the people who see your ads are actually relevant to your brand.


Especially digital marketing has evolved significantly in its targeting capabilities. For instance, Facebook allows you to limit the users exposed to your ads by geography, age, gender, education level, interests, recent purchasing behavior, and much more.


Your message will be more likely to resonate with a relevant audience. By limiting that audience, you ensure that the marketing net you cast is at once smaller, and less likely to allow anyone to fall through.



4) Engage in Thorough Testing

Finally, no marketing strategy can be reliably successful and cost-effective without continuous testing and adjustments. If you never compare your ads to anything else, you may simply never know whether you’re only burning through your budget or actually attracting customers.

A simple way to accomplish that feat is through A/B testing. Each ad you run should exist in at least two variations (A and B). The variations should be identical, with a single element changed (such as the image, the call to action, the headline, or the text itself). Depending on which outperforms the other, you can gain insights into what types of ads your audience actually wants to see.

Testing, of course, is meaningless without actual lessons learned. After a given period, evaluate your ads, and place your budget in the variation that outperformed the other. Now, you can feel more comfortable in how your ad dollars are spent – or engage in another A/B test to further hone the message.

Startup marketing on a limited budget is far from impossible. However, you do have to be strategic in order to make it work. The above tips can help you stop burning through your marketing dollars, while still maximizing your ability to attract new customers. To learn more about startup marketing, and growing your small business in general, contact us .

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Inbound Marketing – Perfect For People Who Hate Selling

Many business owners and marketing professionals have a secret that they usually keep to themselves: they actually hate selling. The fact is, not that many people are naturally good at sales. For the rest of us, it’s a necessary evil, something we only do when we think it’s essential for our livelihood. The good news […]

  • Many business owners and marketing professionals have a secret that they usually keep to themselves: they actually hate selling. The fact is, not that many people are naturally good at sales. For the rest of us, it’s a necessary evil, something we only do when we think it’s essential for our livelihood.


    The good news is that the traditional approach to sales is rapidly becoming obsolete. The current generation tends to dislike the sales approach. So what’s the alternative? Inbound marketing, when done the right way, is not about selling, at least not in the way most of us think about it. It’s more about providing useful information and guiding customers to find products that actually benefit them.

The Problems With Selling and Outbound Marketing

Selling has long been an essential business skill. It’s also the approach that’s closely associated with traditional outbound marketing strategies such as direct mail (better known as junk mail) TV, radio and print advertising. Certain online marketing tactics are also outbound. Banner ads, telemarketing, and unsolicited emails (aka spam) fall into this category. All of these marketing tactics involve an aggressive, heavy-handed approach. Younger people, in particular, dislike this type of advertising. One study found that 84 percent of millennials distrust traditional advertising. This is a wakeup call to everyone in the business world.

Some of the characteristics of traditional selling and outbound marketing include:


  • Broad, untargeted approach. The typical TV commercial, spam email or print ad is designed to reach a broad audience. There’s little or no customization, targeting, or segmenting.

  • One-way communication. Selling is mostly about the salesperson or ad telling the customer why he or she needs the product. Sophisticated sales people are trained to respond to common questions and objections but the focus is on persuasion rather than genuine two-way communication.

  • Costly and resource-intensive. Because of the broad approach, outbound marketing tactics require a large budget and lots of time. If you’re going to send out unsolicited direct mail or emails, you’ll have to send out a very large number of them. Traditional print and TV ads are very expensive.

  • Low response rate. Outbound marketing has always suffered from low response rates. This is only getting worse as younger audiences have less and less patience for this type of marketing. This makes the process even more costly and time-consuming.

Inbound Marketing: an Alternative to Traditional Selling

For business owners and marketing professionals who don’t like selling, inbound marketing is a viable alternative. Happily, this is also the approach that your customers increasingly prefer. Inbound marketing reverses the typical qualities of selling.


  • Highly targeted. With inbound marketing, you tailor your message to a laser-targeted audience. Ideally, you segment your audience into as many groups as possible by criteria such as gender, age, geography, interests, and buying history. The point is that you’re not trying to reach everyone; only people who can truly benefit from your product or service.

  • An educational approach. Rather than simply listing the features and benefits of your product, you strive to educate your audience. That’s why content marketing, whether with articles, blog posts, videos, or other content, is such a strong component of inbound. The best content isn’t directly selling but rather informing.

  • Interactive. Whereas traditional selling is mostly about telling people why your product is so great, the inbound approach invites communication. You interact with customers via email, social media, webinars, your blog, and other platforms.

  • Economical. An added benefit of inbound marketing tactics is that they’re cheaper to implement than outbound methods. Since you’re targeting your message more precisely, you don’t have to broadcast it as widely. This approach also tends to give you a better ROI, further reducing your marketing costs.

With inbound marketing, you can put aside many of the qualities normally associated with selling. You can forget about cold-calling, spamming, and writing cheesy copy full of hype. With this more educational, targeted, and toned-down approach, you connect with your customers in a more straightforward manner. This is better for both you and your customers.

To find out how we can convert your business ideas into money-making machines, contact us.

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